Sea Ray L-Class Coastal Tour
Project Summary
Legendary yacht brand Sea Ray charged Interluxe with creating and delivering a series of exclusive preview gatherings to launch the new Sea Ray L-Class. The resulting coastal tour program demonstrated Sea Ray’s dominance in the marketplace to existing customers, engaged new-to-brand prospects and generated the sales of a number of yachts as direct result. Interluxe conceptualized and produced the complete program, in addition to securing sponsorship funds and multiple listed properties to lower operational costs—all creating true ROI for Sea Ray.
Scope of Work
- Strategic Consultation
- Project Management
- Product Launch
- Event Staffing
- Venue Sourcing
- Creative Design
From Render to Reality
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