Ferrari 296 GTB
Project Summary
In spring 2022, Interluxe helped Ferrari North America launch the highly anticipated 296 GTS Static Launch & 296 GTB Regional Dynamic Tour. This immersive brand experience allows prospects and clients alike the opportunity to explore the definition of “Fun to Drive,” providing pure excitement not only when pursuing maximum performance, but also during everyday driving. Interluxe was fully responsible for event design, logistics, production, dealer liaison and staffing for the tour. Delivered on behalf of Ferrari dealerships, the tour’s compelling combination of exclusive venues, distinctive hospitality and dynamic drives generated advocacy and sales for the year to come.
Scope of Work
- Strategic Consultation
- Project Management
- Product Launch
- Track Driving Programs
- Event Staffing
- Venue Sourcing
- Creative Design
- Exhibition Design
From Render to Reality
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