Rolls-Royce Motor Cars Atelier Stand

In 2020, Interluxe developed an innovative mobile atelier concept for Rolls-Royce Motor Cars that could replicate the signature design experience at Goodwood, their legendary headquarters. Modeled after the new studio in Goodwood, the atelier stand was designed for maximum flexibility with a modular configuration that can be built indoors or outdoors. Our design brought the spirit of the brand to life in every detail, from lighting crafted to mimic the spectacular starlight headliner to the iconic Spirit of Ecstasy graphic. Throughout the space, we married function with flow for a seamless experience: walls of magnetic material samples, a clever fold-down desk with a built-in configurator and ample space for in-depth conversations. Embraced as an immediate success, the atelier stand gave Rolls-Royce an opportunity to tell their story of bespoke design in a way that would not be possible without a trip to Goodwood