Aston Martin On Ice
Project Summary
Interluxe developed a dazzling Aston Martin On Ice program for the North American market that thrilled customers and prospects alike and went on to win the EX Award for Best Production of an Event in 2015. On Ice brought to life the power and performance of class-defining Aston Martin vehicles in a series of dynamic driving events that gave guests the opportunity to test their skill in the breathtaking landscapes of an exclusive ranch in Colorado. The exhilarating activation unfolded seamlessly—from track build to brand communication to guest experience—under Interluxe’s careful management.
Scope of Work
- Strategic Consultation
- Project Management
- Track Driving Programs
- Event Staffing
- Venue Sourcing
- Creative Design
From Render to Reality
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