Mercedes-Benz Vision EQ
Project Summary
During Monterey Car Week 2018, Interluxe conceptualized and produced the Mercedes-Benz Private Estate for Mercedes-Benz USA for the second year running. The spirited, luxurious brand experience combined event design, venue management, hospitality and logistics services to create three different activations designed to connect with top Mercedes-Benz customers, dealers and media partners. Interluxe helped Mercedes-Benz cap the week with a captivating presentation of the highly-anticipated Vision EQ Silver Arrow.
Scope of Work
- Strategic Consultation
- Project Management
- Product Launch
- Track Driving Programs
- Event Staffing
- Venue Sourcing
- Creative Design
- Exhibition Design
From Render to Reality
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