Jaquet Droz Watch Launch
Project Summary
Iconic Swiss luxury watchmaker Jaquet Droz knew that a watch as noteworthy as the revolutionary new Magic Lotus Automaton deserved a launch equally noteworthy. Interluxe partnered with the global brand to design and produce an event to launch their Novelties Collection—starring the Magic Lotus Automaton—at the Fifth Avenue Jaquet Droz boutique in NYC. Curating the right guest list is critical for a luxury product launch. Interluxe strategically tailored a mix of VIPs, prospects and influencers to ensure a guest list that could generate the most value and attention for the brand.
Scope of Work
- Strategic Consultation
- Project Management
- Product Launch
- Event Staffing
- Creative Design
From Render to Reality
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