Ferrari Challenge Race Series

In 2021, Ferrari chose Interluxe to concept and deliver the guest experience and event design for the Ferrari Challenge series. Grounding our design approach in the heart of the Ferrari brand, our team created compelling event spaces, track signage, wayfinding and guest communication pieces that drew inspiration from the local environment and reinforced the story of this legendary experience. Next, our team designed a memorable podium ceremony experience that could cap the adrenaline-filled days with curated firework displays, live entertainment, fire cannons and more. Evening events ranged from exclusive wine-country dinners to track paddock celebration and street parties. Our scope of work now extends to cover Ferrari Support, the full service Concierge program that manages registrations and customer/dealer communication for Ferrari Challenge, as well as Corso Pilota and Factory Tours.