Karma Automotive Show Stand

There can only be one first impression. In 2017, Interluxe designed an unforgettable global debut for Karma Automotive at The Quail, A Motorsports Gathering. The brand’s debut centered on a custom-built display stand ideated, designed and fabricated by Interluxe to capture Karma’s brand ethos and make a statement. After design was complete, we assembled a crew of leading craftsmen to produce a flawless installation and dismantle on-site. Our experienced team maximized the brand’s impact at the live event with staffing and catering curated to match the modern California spirit of the Karma Automotive brand. Our team served fresh-pressed juices and kombucha cocktails, increasing footfall and dwell time, while trained Product Specialists engaged guests about the featured luxury vehicle’s capabilities and ensured data capture.