Citigold x Aspen Hotspot Program

Leveraging our unique experience in reaching ultra-high-net-worth clientele, Interluxe partnered with Citigold to design a compelling, culture-focused activation at the landmark Hotel Jerome in Aspen. Interluxe transformed the space into an après ski ‘Golden Hour,’ with acclaimed pianist Chloe Flower at the center of the experience. While her performance sets drew in Aspen visitors and locals alike, a curated Citigold-themed menu and all-day hospitality encouraged them to linger—driving dwell time and important conversations for Citi’s key relationship managers. This successful ‘Hotspot’ program is the first of many designed to create cut-through in destination locations and at major event activations across the United States.