Aston Martin Valhalla Launch Tour
Project Summary
When Aston Martin The Americas announced regional previews of Valhalla—a groundbreaking new hybrid supercar set to redefine the supercar sector—they turned to Interluxe to conceptualize and produce the large-scale launch tour. Interluxe created a series of compelling experiences to engage prospects and deposit holders, combining exclusive venues and gracious hospitality for a thrilling encounter with the brand. In addition to managing venue sourcing, event design, logistics and operations, Interluxe worked to identify new partner relationships to fuel the prospecting process and add valuable lifestyle content. The successful activation generated advocacy and sales for the year to come.
Scope of Work
- Strategic Consultation
- Project Management
- Product Launch
- Event Staffing
- Venue Sourcing
- Creative Design
- Exhibition Design
From Render to Reality
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