THE VOLVO
S-60R DESIGN LAUNCH

THE DETAIL

The Volvo S60 R Design test drive experience was created to challenge perceptions amongst competitor audiences and introduce new prospects to the Volvo brand; generating sales.

In addition to the event production Interluxe was wholly responsible for identifying and recruiting attendees from competitive car brands and measuring the effect of the experience on their propensity to recommend and purchase Volvo products.