ROLLS-ROYCE MOTOR CARS
THE VIP LOAN PROGRAM

THE DETAIL

Proposed by Interluxe and inspired by Malcolm Gladwell’s Tipping Point, the Rolls-Royce Motor Cars Whispers VIP Loan Program noted a significant shift in the brand’s prospect acquisition strategy.

Through a complete strategic overhaul and rebrand, Interluxe delivered the Whispers VIP Loan Program across 5 key markets, engaging with over 100 affinity partners and their HNW clients.

Through extensive market analysis, dealership liaison and expert Product Specialist Support, prospects experienced more than just a test drive – they were given the opportunity to experience ‘A Day in the Life of a Rolls-Royce Owner’.

OTHER PROJECTS

ROLLS ROYCE MOTOR CARS & VARIETY MAGAZINE