ROLLS-ROYCE MOTOR CARS
& VARIETY STUDIO

THE DETAIL

In partnership with Variety Magazine, Rolls-Royce Motor Cars Executives hosted media, customers and prospects alike at a private villa in Beverly Hills during the LA Auto Show.

Celebrities, film financiers and studio executives were chauffeured to and from the exclusive venue in a Rolls-Royce Motor Car, experiencing first hand the craftsmanship and comfort of the vehicle in the company of an expert on the brand.

The talent in attendance provided a huge media draw and facilitated the opportunity for valued customers to mix and mingle with their favorite stars.

Interluxe was wholly responsible for facilitating and brokering the partnership with Variety, location sourcing, product specialist and event production provision.

OTHER PROJECTS

ROLLS ROYCE MOTOR CARS THE VIP LOAN PROGRAM

CLIENT

Rolls-Royce Motor Cars

DATE

November 2014

SERVICES

Affinity Partnerships
Marketing Consultation
Creative Design
Concierge
On Site Staffing
Venue Sourcing