For the third consecutive year Interluxe operated a turn-key ice track and ancillary activities in Crested Butte, Colorado. Mazda was in search of a location for their first-ever Mazda Ice Academy and sought a turn-key solution for a program which was to include press, dealers and hand-selected local brand advocates to showcase their next-generation AWD system. Interluxe’s team created a custom track and off-road course to fully suit Mazda’s needs. The features of the custom track included a starting, slalom and braking course as well as a hill climb.
Guests of the Mazda Ice Academy were treated to Interluxe’s turnkey production and concierge services which included; airport and localized transfers, accommodations with bespoke amenities and welcome gifts and memorable dining experiences both at the cozy trackside yurt and within the storybook town of Crested Butte itself.