MAZDA ICE ACADEMY

THE DETAIL

For the third consecutive year Interluxe operated a turn-key ice track and ancillary activities in Crested Butte, Colorado. Mazda was in search of a location for their first-ever Mazda Ice Academy and sought a turn-key solution for a program which was to include press, dealers and hand-selected local brand advocates to showcase their next-generation AWD system. Interluxe’s team created a custom track and off-road course to fully suit Mazda’s needs. The features of the custom track included a starting, slalom and braking course as well as a hill climb.

Guests of the Mazda Ice Academy were treated to Interluxe’s turnkey production and concierge services which included; airport and localized transfers, accommodations with bespoke amenities and welcome gifts and memorable dining experiences both at the cozy trackside yurt and within the storybook town of Crested Butte itself.

 

OTHER PROJECTS

ASTON MARTIN ON ICE