In December of 2016 we were delighted to design and produce Ferrari’s Tributo Finali Mondiali Rally. This rally was conceived to engage owners in the excitement of the Finali Mondiali World Finals that for the first time in history were taking place on US soil at Daytona. It was key to Ferrari to engage as many Dealers and their Customers as possible to join us in this expedition to Daytona to attempt a Guinness World Record for the most Ferraris on a track, in a Parade Lap at one time.
Interluxe designed, promoted and produced this epic adventure – 70 automobiles, both new and vintage and 140 customers took part. The route took attendees from Miami to Naples, Orlando and then onto Daytona where participation in the Guinness attempt and behind the scenes track experience was facilitated.
During our journey guests were treated to luxurious accommodations, memorable dinners at private art galleries, on the beach and even on the stage of the new Dr. Philips Performing Arts Center in Orlando amidst live ballet and orchestral accompaniment.
Interluxe’s detail-orientated approach ensured that attendee’s expectations were exceeded at each turn, from one to one concierge service, personalized welcome gifts, police motorcades and a luggage transfer service from location to location – a remarkable experience was had by all.