BUGATTI
THE DYNAMIC DRIVE PROGRAM

THE DETAIL

Designed to place Ultra High Net Worth (UHNW) prospects behind the wheel of the new Vitesse, the Bugatti Dynamic Drive Program provided the definitive high-speed and on road driving experience.

With over 40 UHNWIs attending two programs, at exclusive venues, Interluxe ensured seamless activations on both Las Vegas Boulevard and a private airstrip in Palm Springs, where over 60% of attendees were new to brand.

As part of the project, Interluxe also developed Bugattiā€™s new Pathway to Sale process, based on the development of the Bugatti Prospect Profile and key relationships with luxury brand partners.

All aspects of the project from concept to completion were managed by Interluxe, as was the fully comprehensive concierge service for all guests in attendance.

OTHER PROJECTS

BUGATTI GRAND TOUR
BUGATTI GRAND PRIX DU CANADA