ASTON MARTIN
W-ONE LAUNCH

THE DETAIL

In March 2012 Aston Martin launched W-One. A new kind of brand space, W-One showcased Aston Martin’s core values in a bespoke environment, tailor-made for the modern city on London’s world-renowned Park Lane.

After being approached to launch their prestigious new venue, Interluxe set about creating a unique and exclusive launch experience with notable names from the Aston Martin family in attendance.

Following the success of the launch Interluxe was also key in developing communication materials and programing for this unique London venue.

OTHER PROJECTS

ASTON MARTIN ON ICE
ASTON MARTIN DESIGNED TO BE DRIVEN
THE ASTON MARTIN ESTATE
ASTON MARTIN ON TOUR
ASTON MARTIN CENTENARY WEEK
ASTON MARTIN DINE ON THE LINE

CLIENT

Aston Martin

DATE

March 2012