ASTON MARTIN
ON ICE

THE DETAIL

Following the success of the Aston Martin European On Ice program, Interluxe developed an On Ice program for the North American market. Now in its second year, the award winning Aston Martin North American On Ice program has captured the imagination of customers and prospects alike across the globe.

Based from an exclusive ranch in the heart of Colorado, On Ice offers guests a unique opportunity to participate in a series of dynamic driving events in a range of Aston Martin models. Testing their own skill, as well as the power and performance of these class-defining vehicles in a picture perfect setting and with like-minded company.

From track build and program design, to communication and guest experience management before, during and after the activation; Interluxe seamlessly manages this memorable experience in its entirety.

CLIENT

Aston Martin

DATES

February 2014
February 2015
February 2016

SERVICES

Affinity Partnerships
Marketing Consultation
Customer Loyalty
Creative Design
Concierge
Content Generation
On Site Staffing
Venue Sourcing