Designed to drive awareness and communicate the excitement of driving and owning an Aston Martin to qualified, new-to-brand prospects. Aston Martin’s Designed to be Driven program has provided memorable behind-the wheel experiences with knowledgeable Product Specialists across the United States and Canada since 2012.
Since its inception the Designed to be Driven program has conducted over 10,000 test drives at over 1,500 activations and has partnered with a host of national and local brands including Ritz-Carlton, Barclays Wealth and Sea Ray Yachts. In addition it has directly yielded millions of impressions across other supporting platforms.
Interluxe continually manages the rolling tour schedule, which includes partner and dealer engagement, communication and response handling, product specialist provision, logistics management, and measurement and reporting.