As part of their 2013 Centenary celebrations, Aston Martin Global looked to Interluxe to create and deliver a suite of extraordinary events at their Global Headquarters in Warwickshire.
For one week in July, the doors to the Aston Martin factory were opened to fans of the brand from around the world as they were invited to view an immersive exhibition celebrating all facets of the brand, partake in a behind the scenes factory tour and enjoy a Michelin Star lunch on the factory floor. With thought leaders from within the business also in attendance, guests were provided with unprecedented access to the heart of the brand.
In addition to designing and delivering these experiences, Interluxe was responsible for all guest management for the factory activations as well as a prestigious birthday party and festival that took place in London at the end of Centenary week. In total this accounted for over 5500 guests in attendance over 7 days at over 20 separate activations – all carefully and expertly managed by our Concierge Team.