Maserati Dealer Summit 2021
Project Summary
In celebration of a bright future for Maserati, Interluxe collaborated with Maserati to design and manage a national dealer conference for dealer principals from across the United States, Canada and LATAM. For the two-day conference, Interluxe concepted and produced a thrilling on-track driving experience highlighting the new MC20 and MY21 model range, a strategic business presentation and two premium evening events with dinner and live entertainment. Interluxe ensured Maserati’s brand experience was reflected in every aspect of the conference, from venue sourcing to communication design to Concierge Services that made travel effortless for over 200 attendees.
Scope of Work
- Strategic Consultation
- Project Management
- Track Driving Programs
- Conferences
- Event Staffing
- Venue Sourcing
- Catering Design + Execution
- Audio Visual Design + Execution
- Entertainment Programming
- Creative Design
- Exhibition Design
From Render to Reality
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