Ferrari Esperienza Test-Drive Program

Interluxe took the typical test drive program and reimagined it in the spirit of Ferrari, generating a tremendous response across the target market and sales cycle. Ferrari Esperienza has become a signature modular brand experience that Interluxe designs and delivers in key markets across North America. The truly immersive experience offers guests far more than a chance to drive the latest Ferraris. Over the course of the brand activation, Interluxe’s strategically curated environment showcases the essence of the Ferrari lifestyle—strengthening customer loyalty and, most importantly, engaging prospects with an unforgettable experience. Interluxe serves not only as the production agency, but as a valuable source for prospect acquisition. In fact, our partner prospecting services enable Ferrari to deliver to their Dealer Network new-to-brand clients that account for 50% of the attendees at these activations.