Aston Martin Pebble Beach
Project Summary
In 2021, Interluxe collaborated with Aston Martin to maximize the brand’s presence during Monterey Car Week. Interluxe designed and produced Aston Martin Club 1913 on the 18th Fairway, a stunning, bespoke 12,000-square foot space that welcomed guests all week. In addition to the design, Interluxe produced all of the programming for the space, which included a National Dealer Meeting, Valhalla and Valkyrie Spider launch event, private media previews and daily hospitality for VIP ticket holders. Our team also managed exhilarating test-drives across two locations, including one off-site in Carmel Valley. The combination of design and experiential programming equipped Aston Martin to make a lasting impression.
Scope of Work
- Strategic Consultation
- Project Management
- Track Driving Programs
- Event Staffing
- Venue Sourcing
- Creative Design
- Exhibition Design
From Render to Reality
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