Aston Martin Centenary Celebrations

A centenary is an extraordinary milestone that calls for an extraordinary partner. Aston Martin Global chose Interluxe to design and deliver a suite of remarkable events for their 100-year celebration in 2013. The multi-event celebration welcomed Aston Martin fans from around the world to experience an immersive exhibition, behind-the-scenes factory tours and a Michelin Star lunch with thought leaders from the business. Interluxe created, produced and managed every inspired detail for an event that would honor the iconic spirit of Aston Martin. Over 5500 guests attended the 7-day celebration across 20 unique activations and enjoyed unprecedented access to the Aston Martin brand, while our dedicated Concierge Team made guest management as seamless as the rest of the event.